SPRING SALE UPDATE: High demand is causing stock to sell out fast — only a few pieces remain. Order now before it’s gone.
Meet Florence, a retro floral midi dress designed to feel effortless, flattering and comfortable from the very first wear. With its softly draping silhouette, delicate botanical print and easy midi length, it’s made to give you a feminine look without feeling tight or restrictive.
The relaxed shape helps smooth and flatter around the tummy, hips and waist, while the lightweight flow keeps you comfortable throughout the day. Finished with practical side pockets, Florence is perfect for casual outings, weekend plans, holidays, lunches and everyday moments when you still want to feel beautifully put together.
Why You’ll Love It
Soft tummy-smoothing fit — designed to flatter without clinging
Beautiful retro floral print — a timeless botanical design with feminine charm
Relaxed flowing silhouette — easy to wear and comfortable all day
Practical side pockets — added convenience without compromising the look
Elegant midi length — versatile for everyday wear, holidays and casual occasions
Florence is the kind of dress you can simply slip on and feel instantly confident in.
We’ll keep you informed every step of the way, from order to delivery. Enjoy free home delivery on all orders, carefully handled by Royal Mail for fast, reliable service straight to your door.
Easy Size Returns
Once your order arrives, try it on calmly at home. If the size doesn’t feel quite right, simply contact us and we’ll help you find a suitable solution. Your comfort matters to us — when you’re happy, we’re happy too.
We believe that fashion is a way to showcase your individuality and embrace your confidence.
That's why we're committed to helping you discover the perfect outfit that reflects your unique style and personality.
Our friendly customer service team is always ready to assist. Whether you need advice on sizing, outfit recommendations, or simply want to reach out, we're here to support you!
Feel free to get in touch anytime through our contact form or drop us an email
Our Story
A Story Made for Real British Women
Ellie & Mae was created for women who want to look elegant, feel comfortable, and move through everyday life with quiet confidence.
Inspired by real British moments — morning tea, strolls through town, lunch with friends, family visits, garden afternoons, and weather that can change in minutes — our pieces are designed to feel easy, flattering, and reliable.
At Ellie & Mae, style is not about chasing every trend. It is about timeless pieces that feel beautiful, wear comfortably, and help you feel polished, feminine, and confident every day.
