About us

Welcome to Ellie & Mae

Hi there, we’re Ellie & Mae — and we’re so happy you’re here.

Nestled in the charm and warmth of London Ellie & Mae was born from our shared love for timeless fashion and the quiet beauty of pieces that feel as good as they look. For over 26 years, we’ve devoted ourselves to curating clothing that blends effortless elegance with everyday comfort — pieces designed to flatter, move with you, and become part of your story.

Every dress you find here is chosen with intention, care, and a deep respect for craftsmanship. We believe true style isn’t loud — it’s confident, graceful, and enduring.

How It Began
Our journey started with a simple idea: to create a boutique that feels personal. A place where quality comes first, trends take a back seat, and every piece feels thoughtfully selected rather than mass-produced.
Over time, Ellie & Mae became a reflection of what we value most — refined simplicity, beautiful fabrics, and clothing that feels just as special on an ordinary day as it does on meaningful occasions.

The Heart of Ellie & Mae
For us, fashion has never been just about clothing. It’s about comfort, confidence, and feeling truly yourself.
Each piece we bring into Ellie & Mae is chosen not only for its beauty, but for the craftsmanship and care behind it. We want every woman who shops with us to feel seen, appreciated, and effortlessly elegant — exactly as she is.

Looking Forward
We continue to be inspired by timeless design, thoughtful details, and the women who wear our pieces with quiet confidence. Ellie & Mae remains a place of warmth, connection, and lasting style — and we’re so grateful to share that journey with you.

Thank you for being part of our story 🤍

— Ellie & Mae
Founders of Ellie & Mae